evo '11 takeaway :: writing a good headline

1:28 AM

In exchange for a conference pass, I did live blogging in some of the sessions at evo '11.  Let me just say that writing the highlights, taking photos, tweeting, and facebooking during a session and having the post finished and saved in a draft, ready to be published, by the end of a session, left my head spinning.  I've had to refer to my posts a few times to remember what I thought were the highlights. 

Growing Your Blog game time! @babycenter #evoconf
we played a "writing a good headline" game and our table won!

I was very excited to attend the Growing Your Blog session led by BabyCenter.  When they reiterated what I heard in the SEO session on writing a good headline, I knew it was important and something I should be practicing.  Here are some pointers they gave for writing a good headline...
  • Be clear, not clever.
  • Keep it short and tight (5-7 words).
  • Use strong keywords and trending terms.
  • Force the click.
  • Use numbers but not too large (not beyond 10).
  • Ask a question.
  • Promise something.
I thought it was interesting that they've found that they keyword "review" gets twice as many hits as "reviews."  They also said that "giveaway" in the headline rather than "free" generates more hits as well. 

They said that sometimes they will spend hours writing a headline.  I don't have that kind of time to spend, but I have enjoyed practicing creativity in the headline, something I haven't paid as much attention to in the past.  To read all my notes on the Growing Your Blog session, click here.

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5 comments

  1. Too bad for me that I prefer being clever! :)

    That sounds difficult, writing the post during the session!!

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  2. Elisa, I agree! Part of the fun for me is trying to be a little clever when picking my title. :-)

    I can imagine that was some serious pressure to write and publish everything within the session! Hope it was fun, too!

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  3. Thanks for sharing what you learned!

    What a challenge, to have the post ready to go by the end of the session!

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  4. I wanted to write to say that I read the article regarding your blog in Artful Blogging and I found it inspirational - I am your newest member and I also requested to receive your blog by email - I look forward to following - I also have a Photography Blog @ www.kristinelivinginthemoment.blogspot.com - I would love to have you join and come with me on this journey!
    ~Kristine

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  5. Clear, not clever? Who would have guessed we shouldn't be rackin' our brains for a creative title? lol I think I need to practice on 'clear'. :) Thanks for the tip Jen... love reading them!

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